Student

Beauty Students Create Harry Styles Fictional Fragrance for a Class Project

Beauty Marketing & Product Development Students in the Fundamentals of Fragrance class were recently tasked with becoming a Fragrance Marketer, Developer, and Evaluator for a fictional fragrance launch. Inspired by Harry Styles’ gender neutral fashion, confidence, and music, students Sam Cleary, Lauren Delosreyes, and Kasey Liguori collaborated on the ultra-creative project.

For their presentation, the trio of students focused on branding, their target market, marketing, and competitive analysis. Together, they created mood boards, fragrance briefs, ad campaigns, and packaging for launching a series of signature scents. The team also put together a Holiday Collection for 2021 that would feature roller ball sized fragrances, as well as a shower gel and body lotion and an eau de parfum.

The introductory Fundamentals of Fragrance class explores the ever-evolving technology of essential oil extraction, the artistry of blending multiple scents, and the growing use of synthetic essences. Students learn to evaluate fragrances as they develop their individual scents and discover the fascinating history of perfume and its synergy with the world of fashion and beauty.